Inside the workarounds keeping LA events running
We brought 12 event marketers together for dinner in Beverly Hills. We left with honest insights on the state of event marketing and plenty of new connections.
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Why events matter more in the age of AI
Jade talks to Anna Ratala about how she measures event success, where event workflows are still painfully manual, what she would actually trust AI to handle, and more!
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EpochX vs. Cvent: a pipeline workflow or an enterprise logistics-first suite?
Compare Cvent vs. EpochX for B2B events across CRM-driven invites, AI workflows, onsite tools, integrations, and pipeline attribution.
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Why the old B2B event marketing playbook is breaking
In this premier episode of "From Invite to Impact," we chat with Christine Göös of Croud about curated B2B experiences, building relationships, and event ROI.
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EpochX vs. Swoogo: CRM-first events or onsite-first operations?
Compare EpochX's CRM-first planning and pipeline reporting with Swoogo's registration, onsite operations, and attendee mobile experience.
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The Event Pipeline Issue #2: 550 → 33 Seats, Apple Watch Event Privacy Risks & 10 Open Jobs
A biweekly read on event attendance, follow-up, industry shifts, and open roles for field and event marketers.
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What 20 event marketers told us over dinner in NYC
Inside an intimate NYC dinner with 20 event and field marketing leaders, and the guest-list, CRM, and follow-up challenges they shared.
Read moreThe Event Pipeline Issue #1: Why event ROI goes cold in the CRM
In 16 of our last 29 sales and prospect calls, event marketers raised the same problem: proving event ROI. Here’s where attribution and post-event follow-up break.
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The post-event follow-up black hole
A seven-link framework for keeping B2B event signals intact from the room to ownership, action, proof, and pipeline.
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