Splash alternatives for B2B event marketing

Splash is strong at governed, on-brand event pages at volume. If you run field events and executive dinners and need more from the guest list and the pipeline, these six platforms are worth a look. Here is who each one suits and where each falls short.

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Published by EpochX Last reviewed October 2026 12 min read

The short answer

What to look for when leaving Splash

Teams usually pick Splash for fast, branded event pages and Marketo or Salesforce sync. Before you switch, decide what you need beyond that.

  • Decide whether to stay with Cvent

    Splash, Goldcast and ON24 are now all Cvent companies. If you are leaving because of the vendor relationship, check ownership before you shortlist.

  • Start from who should be in the room

    Splash manages a guest list well once contacts are in it. For executive dinners, the harder question is which accounts to invite and which rep should send each invite.

  • Check what syncs to the CRM, and when

    Some tools sync registration and attendance only, or sync after the event ends. Ask which records and fields move, and how often.

  • Know where pipeline reporting lives

    Splash reports the event funnel and leaves pipeline to the CRM. Ask each vendor whether sourced or influenced pipeline shows up in the platform.

  • Weigh how much brand governance you need

    Splash's brand library, form library and seven roles are hard to match. If brand consistency across regions is the main job, keep that on the list.

  • Match the tool to your formats

    Dinners and roadshows need fast check-in and follow-up. Webinars and virtual events need streaming and video. Few tools are equally strong at both.

The six best Splash alternatives

Listed with the fit for each one, followed by EpochX. Every competitor fact comes from that vendor's own site or documentation. For a deeper look at one matchup, read the full EpochX vs. Splash comparison.

Bizzabo

Best for: Mid-market and enterprise teams running conferences and larger in-person, virtual or hybrid events.

Bizzabo calls its platform the Event Experience OS. The core package covers registration and ticketing, an event website builder, email campaigns, a mobile event app, onsite check-in and reporting.

Strengths

  • A mobile event app is part of the core package, with in-session chat, polls and Q&A.
  • The Onsite Command App handles staffed or self-service check-in, badge customization and session check-in by name or QR code.
  • Klik SmartBadge wearables add networking, lead capture and passive attendee tracking.
  • Multi-track agendas, a speaker portal and sponsor lead management for conference programs.
  • SOC 2 Type II, ISO 27001, GDPR and CCPA compliance listed on the pricing page.

Trade-offs

  • Pricing starts at $17,999 a year: $499 per user per month, billed annually, with a three-user minimum.
  • CRM and martech integrations, advanced onsite, virtual production, API access and a custom-branded app are listed among its premium add-ons.
  • The feature set centers on conferences, speakers and sponsors. A team running small dinners may use a fraction of it.

Pricing: From $17,999 a year ($499 per user per month, three-user minimum)

EpochX vs. Bizzabo

Cvent

Splash's parent company

Best for: Enterprise event teams running large, complex or global programs alongside field events.

Cvent is an event marketing and management platform for in-person, virtual and hybrid events. It is sold as solutions, mainly Registration, Attendee Hub and OnArrival, on a Professional or Enterprise edition.

Strengths

  • Registration includes housing and travel management, and Passkey adds room block management.
  • OnArrival covers kiosk check-in, on-demand badge printing, onsite registration and session check-in.
  • Attendee Hub adds a mobile event app, networking and AI-driven personalized agendas.
  • Essentials is a simplified solution for smaller in-person events.
  • Add-ons include venue sourcing, LeadCapture, Appointments, Abstract Management and Webinar Premium.

Trade-offs

  • Cvent owns Splash, so moving from Splash to Cvent keeps you with the same company.
  • Prices are quoted by sales. Professional licenses only the solutions you choose, and integrations are listed as a separate enhancement.
  • Its depth suits teams with dedicated event operations staff. A field team running dinners may pay for logistics it never uses.

Pricing: Quoted by sales; Professional or Enterprise edition plus licensed solutions

EpochX vs. Cvent

Swoogo

Best for: Registration-led teams running conferences, field events, webinars and dinners from one platform.

Swoogo is an event management platform built around registration and event websites. Every plan includes unlimited events and unlimited registrations.

Strengths

  • No limit on registration types, unlimited conditional logic, attendee approval workflows and automated workflows.
  • A fully white-labeled website builder with 40+ widgets, 12+ themes and custom HTML and CSS.
  • 30+ pre-built integrations, including Salesforce, HubSpot and Marketo, with no extra integration fees.
  • A check-in app, custom badges and hotel management are included.
  • A read-write MCP server connects Swoogo event data to Claude, ChatGPT and other AI assistants.

Trade-offs

  • Professional is listed at an estimated $11,800 a year and includes one full user and one reporting user.
  • Go Onsite Pro, mobile event apps, single sign-on, sub-accounts and Call for Speakers are paid upgrades.
  • Premium branding, scalable API access and enterprise support sit in the Enterprise plan.

Pricing: Professional estimated at $11,800 a year; Enterprise custom

EpochX vs. Swoogo

Goldcast

Part of Cvent since December 2025

Best for: B2B marketing teams whose program centers on webinars and digital events, with some in-person field events.

Goldcast describes itself as an AI-first video content platform for B2B videos, webinars and events. It covers digital events, a recording studio, Content Lab and video hubs, and it supports in-person field events.

Strengths

  • Field event registration pages without code, automatic calendar holds and waitlists.
  • A check-in website that works on any device, with self or staff check-in, offline check-in that syncs later, and walk-in registration.
  • Registration and attendance sync to Salesforce, Marketo, HubSpot, Eloqua and Pardot, with real-time Slack notifications.
  • Content Lab turns long-form video into clips, blogs, emails and social posts with AI agents.

Trade-offs

  • Cvent acquired Goldcast in December 2025, so it shares Splash's parent company.
  • For field events, only registration and attendance data syncs to the CRM, one hour after the event ends.
  • Prices are not published.
  • The product centers on video and digital events. Field events are one use case among several.

Pricing: Not published

RingCentral Events

Independent of Cvent

Best for: Teams running conferences and hybrid programs who want onsite tools and a virtual venue from a company outside the Cvent family.

RingCentral Events is the events product from RingCentral. Its help center documents an Onsite event format for in-person conferences and meetings, alongside hybrid events and a virtual venue with stage, session and expo areas.

Strengths

  • An onsite suite with event and session check-in, badge printing, lead retrieval and floor plans.
  • Badges print from the Organizer app to supported Zebra and Brother printers, with no laptop required.
  • An attendee app for hybrid ticket holders.
  • Salesforce, HubSpot, Marketo, Eloqua and Pardot integrations import registrations and export registration and attendee data. Salesforce sync includes onsite event activities.
  • A large app marketplace for captions, translation, polls and engagement.

Trade-offs

  • Integrations are not available on the Events Pro plan. They require Pro+ or Enterprise.
  • The feature set is aimed at conferences and multi-track events, more than small dinners.
  • We could not confirm current list prices on RingCentral's site.

Pricing: Pro, Pro+ and Enterprise plans; confirm prices with RingCentral

EpochX

Best for: Field and event marketing teams that run in-person events, executive dinners and roadshows, and need to show the pipeline each event created.

EpochX is an AI-native event marketing platform for B2B field programs. It starts from your CRM to decide who belongs in the room, coordinates outreach, runs check-in, and ties attendance and follow-up back to pipeline.

Recommended guest list
  • Open opportunityInvite from account owner
  • ICP tier 1 accountMatches invite criteria
  • LinkedIn signalRecently engaged

Read live from HubSpot or Salesforce

Attended, no follow-up yet

Gap flagged on the attendee account

Nudge repReroute lead
Pipeline reporting
Sourced pipelineLive
Influenced pipelineIn development

Strengths

  • HubSpot and Salesforce connect in one click. AI handles setup, then your team reviews and validates it before building lists.
  • Reads contacts, accounts, custom objects and email matches live, and the CRM stays the source of truth.
  • Recommends guest lists from your ICP, CRM context, invite criteria and external signals such as LinkedIn.
  • Tracks post-event outreach by attendee account, flags gaps and can nudge the right rep or reroute the lead.
  • Supports multi-day, multi-stream, multi-session events, custom subdomains for event pages, QR check-in and iPad or kiosk capture.
  • Sourced pipeline reporting is live in the platform.

Trade-offs

  • Influenced pipeline reporting is in development.
  • Web app only, with no native attendee app.
  • Focused on in-person field programs. Virtual event support is planned.
  • No housing or travel management.
  • Less design-system depth than Splash's brand library, form library and seven user roles.

Pricing: Free plan; Starter $325 and Pro $720 per user per month plus credits; Enterprise quoted annually

EpochX vs. Splash

Splash alternatives side by side

Bizzabo

Best for
Conferences with an app and onsite tools
Event formats
In-person, virtual and hybrid
Onsite
Onsite Command App, badge printing, Klik SmartBadge
CRM integrations
Salesforce, HubSpot, Marketo, Pardot, Eloqua; listed as an add-on
Pipeline reporting
Registration and engagement reports; custom reporting through integrations
Published pricing
From $17,999 a year

Cvent

Best for
Enterprise logistics and large programs
Event formats
In-person, virtual and hybrid
Onsite
OnArrival kiosks, badge printing, session check-in
CRM integrations
Listed as a separate enhancement
Pipeline reporting
Event reporting and insights; pipeline through integrations
Published pricing
No

Swoogo

Best for
Complex registration and event sites
Event formats
In-person and virtual, with a built-in virtual Event Hub
Onsite
Go Onsite check-in and custom badges; Pro features extra
CRM integrations
Salesforce, HubSpot, Marketo; no extra integration fees
Pipeline reporting
15+ built-in reports and cross-event reporting
Published pricing
Estimated from $11,800 a year

Goldcast

Best for
Webinars and video, plus field events
Event formats
Webinars, digital events and in-person field events
Onsite
Check-in website, offline check-in, walk-ins
CRM integrations
Registration and attendance to Salesforce, HubSpot, Marketo and more
Pipeline reporting
Attendance reports; data synced to the CRM
Published pricing
No

RingCentral Events

Best for
Onsite and hybrid programs outside Cvent
Event formats
Onsite, hybrid and virtual
Onsite
Check-in, badge printing, lead retrieval, floor plans
CRM integrations
Salesforce, HubSpot, Marketo and more on Pro+ and Enterprise
Pipeline reporting
Registration and attendee data exported to the CRM
Published pricing
Not confirmed

EpochX

Best for
Pipeline-focused field events and dinners
Event formats
In-person field events; virtual planned
Onsite
QR check-in, iPad or kiosk capture
CRM integrations
HubSpot and Salesforce in one click; live reads, CRM stays the source of truth
Pipeline reporting
Sourced pipeline live; influenced in development
Published pricing
Free plan; Starter $325 per user per month

Features and prices change. Confirm current capabilities and commercial terms directly with each vendor.

Who should pick what

  • Brand consistency across many regional events is still the main job

    Stay with Splash

    Its brand library, form library and roles are built for that.

  • You run conferences and need an included mobile app and onsite wearables

    Bizzabo

    App, Onsite Command App and Klik SmartBadge from one vendor.

  • You need housing, travel and enterprise logistics and already work with Cvent

    Cvent

    The deepest logistics suite on this list.

  • Complex registration paths and white-labeled event sites come first

    Swoogo

    Unlimited registration types and conditional logic in every plan.

  • Webinars and video drive your program, with some field events

    Goldcast

    Content Lab turns event video into clips and posts.

  • You want onsite and hybrid tools from a vendor outside Cvent

    RingCentral Events

    A documented Onsite format with badge printing and lead retrieval.

  • Your events are field programs and executive dinners judged on pipeline

    EpochX

    Guest lists start from your CRM, and sourced pipeline is reported per event.

Frequently asked questions

What are the best Splash alternatives for B2B event marketing?

The main Splash alternatives for B2B event marketing are Bizzabo, Cvent, Swoogo, Goldcast, RingCentral Events and EpochX. Bizzabo suits conferences, Cvent suits enterprise logistics, Swoogo suits complex registration, Goldcast suits webinar-led programs, RingCentral Events suits onsite and hybrid programs outside Cvent, and EpochX suits field events and dinners planned around pipeline.

Who owns Splash?

Cvent acquired Splash in September 2024. Cvent has since acquired Goldcast, in December 2025, and ON24, in April 2026.

Is there a Splash alternative that is not owned by Cvent?

Yes. RingCentral Events is part of RingCentral, and EpochX is built by Epoch. Both are independent of Cvent.

Which Splash alternative is best for executive dinners and field events?

For small, high-value field events where the guest list and pipeline matter most, EpochX is built for that job. Goldcast and Swoogo also support field events, and Bizzabo and Cvent add deeper onsite tooling for larger events.

Can EpochX replace Splash?

For in-person field events, executive dinners and roadshows tied to pipeline, it can. EpochX focuses on in-person events, with virtual support planned, so teams that rely on Splash virtual sessions, Zoom webinars or Marketo program sync should confirm fit first.

Which Splash alternatives publish their prices?

EpochX has a free plan and Starter at $325 per user per month. Bizzabo starts at $17,999 a year, and Swoogo lists Professional at an estimated $11,800 a year. Cvent, Goldcast and Splash quote prices through sales, and we could not confirm RingCentral Events list prices.

Want the right accounts at your next dinner?

EpochX builds the guest list from your CRM, coordinates the invites, and shows the pipeline each event sourced. Start free, or talk to us about your field program.

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Read the full EpochX vs. Splash comparison