Cvent alternatives for B2B field marketing

Cvent is built for large, logistics-heavy event programs. If most of your calendar is dinners, roadshows and field events, these five platforms cover that work with less overhead. Here is who each one suits and where each falls short.

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Published by EpochX Last reviewed October 2026 11 min read

The short answer

What to look for when leaving Cvent

Cvent's depth is real: housing and travel, venue sourcing, OnArrival check-in and badging, the Attendee Hub app and abstract management. Before you switch, decide which of those you actually use.

  • Match the platform to your event mix

    If most events are 20 to 200 people, room blocks, air travel and abstract management may be costs you no longer need. If you still run a flagship conference, keep those requirements on the list.

  • Check where the guest list comes from

    Some platforms segment people already in the event system. Others start from CRM accounts, deals and ICP fit before registration opens. For field marketing, that first step decides whether the right people show up.

  • Ask how CRM sync is licensed and how deep it goes

    Find out which objects sync, in which direction, how often, and whether the integration costs extra.

  • Know where pipeline reporting lives

    Most event tools send registration and attendance to the CRM and leave pipeline reporting to marketing ops. Ask whether sourced or influenced pipeline shows up in the platform itself.

  • Count who needs a seat

    Field marketers, sales reps who invite guests, check-in staff and report viewers may each need access. Seat rules change total cost quickly.

  • Be honest about onsite needs

    Badge printing, kiosks, lead retrieval and a native attendee app vary widely between tools. List the onsite pieces you use at every event, not only at your largest one.

The five best Cvent alternatives

Listed with the fit for each one, followed by EpochX. Every competitor fact comes from that vendor's own site. For a deeper look at one matchup, read the full EpochX vs. Cvent comparison.

Splash

Part of Cvent since September 2024

Best for: Marketing teams running a high volume of repeatable, on-brand events such as roadshows, user groups and dinners.

Splash is an event marketing platform built for repeatable event programs. Every plan includes unlimited events and unlimited registrations in virtual, hybrid or in-person formats, RSVP or ticketed.

Strengths

  • Themes, a central brand library of fonts, colors and logos, and role-restricted assets keep every page and email on brand.
  • Seven user roles, regional groups and a shared library of compliance-approved registration forms.
  • A mobile check-in app and onsite custom badge printing.
  • Integrations with Salesforce, HubSpot, Marketo, Slack and Zoom, plus an API and webhooks. New events can create the matching CRM campaign or Zoom webinar.
  • Dashboards for guest lists, email campaigns, ticket payouts, page engagement and the funnel from registration to check-in.

Trade-offs

  • Splash has been part of Cvent since September 2024, so moving to Splash keeps you with the same parent company.
  • Prices are not published. Pro and Enterprise plans are sold through sales.
  • Paid plans include one user license. Builder, Host and Crew licenses are added as needed.
  • Pipeline and revenue reporting happens in the CRM once Splash syncs the data.

Pricing: Not published; Pro and Enterprise quoted by sales

EpochX vs. Splash

Bizzabo

Best for: Mid-market and enterprise teams running conferences and larger in-person, virtual or hybrid events.

Bizzabo calls its platform the Event Experience OS. The core package covers registration and ticketing, an event website builder, email campaigns, a mobile event app, onsite check-in and reporting.

Strengths

  • A mobile event app is part of the core package, with in-session chat, polls and Q&A.
  • The Onsite Command App handles staffed or self-service check-in, badge customization and session check-in by name or QR code.
  • Klik SmartBadge wearables add networking, lead capture and passive attendee tracking.
  • Multi-track agendas, a speaker portal and sponsor lead management for conference programs.
  • SOC 2 Type II, ISO 27001, GDPR and CCPA compliance listed on the pricing page.

Trade-offs

  • Pricing starts at $17,999 a year: $499 per user per month, billed annually, with a three-user minimum.
  • CRM and martech integrations, advanced onsite, virtual production, API access and a custom-branded app are listed among its premium add-ons.
  • The feature set centers on conferences, speakers and sponsors. A team running small dinners may use a fraction of it.

Pricing: From $17,999 a year ($499 per user per month, three-user minimum)

EpochX vs. Bizzabo

Swoogo

Best for: Registration-led teams running conferences, field events, webinars and dinners from one platform.

Swoogo is an event management platform built around registration and event websites. Every plan includes unlimited events and unlimited registrations.

Strengths

  • No limit on registration types, unlimited conditional logic, attendee approval workflows and automated workflows.
  • A fully white-labeled website builder with 40+ widgets, 12+ themes and custom HTML and CSS.
  • 30+ pre-built integrations, including Salesforce, HubSpot and Marketo, with no extra integration fees.
  • A check-in app, custom badges and hotel management are included.
  • A read-write MCP server connects Swoogo event data to Claude, ChatGPT and other AI assistants.

Trade-offs

  • Professional is listed at an estimated $11,800 a year and includes one full user and one reporting user.
  • Go Onsite Pro, mobile event apps, single sign-on, sub-accounts and Call for Speakers are paid upgrades.
  • Premium branding, scalable API access and enterprise support sit in the Enterprise plan.

Pricing: Professional estimated at $11,800 a year; Enterprise custom

EpochX vs. Swoogo

Accelevents

Best for: Event teams running conferences or multi-event programs that want in-person, hybrid and virtual tools with clear starting prices.

Accelevents is an event management platform for in-person, hybrid and virtual events. It publishes starting prices and includes unlimited admin seats on every plan.

Strengths

  • Unlimited admin seats, unlimited ticket types and unlimited custom fields.
  • Staff-managed or kiosk self check-in, badge printing and a badge designer.
  • QR-based lead capture with notes, including in lower-connectivity venues, according to its field marketing page.
  • Native Salesforce, HubSpot and Marketo connectors with no integration fees, plus a REST API and webhooks.
  • An MCP server at no extra fee, and 24/7 live support on every plan.

Trade-offs

  • Professional starts at $7,500 and covers one event. Running multiple events starts with Business at $13,500.
  • Virtual events with native streaming are a paid add-on, and the mobile event app is priced separately.
  • Its Salesforce integration exports attendees as leads or contacts and imports records as registrants. Planning a guest list from account and deal data happens outside the platform.

Pricing: Professional from $7,500 (one event); Business from $13,500; Enterprise and White Label custom

EpochX

Best for: Field and event marketing teams that run in-person events, executive dinners and roadshows, and need to show the pipeline each event created.

EpochX is an AI-native event marketing platform for B2B field programs. It starts from your CRM to decide who belongs in the room, coordinates outreach, runs check-in, and ties attendance and follow-up back to pipeline.

Recommended guest list
  • Open opportunityInvite from account owner
  • ICP tier 1 accountMatches invite criteria
  • LinkedIn signalRecently engaged

Read live from HubSpot or Salesforce

Attended, no follow-up yet

Gap flagged on the attendee account

Nudge repReroute lead
Pipeline reporting
Sourced pipelineLive
Influenced pipelineIn development

Strengths

  • HubSpot and Salesforce connect in one click. AI handles setup, then your team reviews and validates it before building lists.
  • Reads contacts, accounts, custom objects and email matches live, and the CRM stays the source of truth.
  • Recommends guest lists from your ICP, CRM context, invite criteria and external signals such as LinkedIn.
  • Tracks post-event outreach by attendee account, flags gaps and can nudge the right rep or reroute the lead.
  • Supports multi-day, multi-stream, multi-session events, custom subdomains for event pages, QR check-in and iPad or kiosk capture.
  • Sourced pipeline reporting is live in the platform.

Trade-offs

  • Influenced pipeline reporting is in development.
  • Web app only, with no native attendee app.
  • Focused on in-person field programs. Virtual event support is planned.
  • No housing or travel management.
  • A newer and lighter platform, with parts of the product still built alongside design partners.

Pricing: Free plan; Starter $325 and Pro $720 per user per month plus credits; Enterprise quoted annually

EpochX vs. Cvent

Cvent alternatives side by side

Splash

Best for
High-volume branded field events
Event formats
In-person, virtual and hybrid
Guest list
Contacts shared across events, custom tags, CRM sync
Onsite
Mobile check-in app, onsite badge printing
CRM integrations
Salesforce, HubSpot, Marketo, API and webhooks
Pipeline reporting
Funnel dashboards; pipeline in the connected CRM
Published pricing
No

Bizzabo

Best for
Conferences with an app and onsite tools
Event formats
In-person, virtual and hybrid
Guest list
Contact management and smart lists
Onsite
Onsite Command App, badge printing, Klik SmartBadge
CRM integrations
Salesforce, HubSpot, Marketo, Pardot, Eloqua; listed as an add-on
Pipeline reporting
Registration and engagement reports; custom reporting through integrations
Published pricing
From $17,999 a year

Swoogo

Best for
Complex registration and event sites
Event formats
In-person and virtual, with a built-in virtual Event Hub
Guest list
Invitation lists from the Swoogo contact database
Onsite
Go Onsite check-in and custom badges; Pro features extra
CRM integrations
Salesforce, HubSpot, Marketo; no extra integration fees
Pipeline reporting
15+ built-in reports and cross-event reporting
Published pricing
Estimated from $11,800 a year

Accelevents

Best for
Multi-event programs with unlimited admins
Event formats
In-person and hybrid; virtual streaming is a paid add-on
Guest list
Audience segmentation; CRM records can be imported as registrants
Onsite
Kiosk or staffed check-in, badge printing, lead capture
CRM integrations
Salesforce, HubSpot, Marketo; no integration fees
Pipeline reporting
Cross-event and custom reporting on Business
Published pricing
From $7,500 for one event

EpochX

Best for
Pipeline-focused field events and dinners
Event formats
In-person field events; virtual planned
Guest list
Recommended from ICP, CRM context, invite criteria and external signals
Onsite
QR check-in, iPad or kiosk capture
CRM integrations
HubSpot and Salesforce in one click; live reads, CRM stays the source of truth
Pipeline reporting
Sourced pipeline live; influenced in development
Published pricing
Free plan; Starter $325 per user per month

Features and prices change. Confirm current capabilities and commercial terms directly with each vendor.

Who should pick what

  • You run large conferences with housing, travel, badge printing and an attendee app

    Stay with Cvent

    None of these alternatives match its logistics depth.

  • You publish many branded field events and don't mind staying in the Cvent family

    Splash

    Brand library, form library and role controls built for volume.

  • You need a conference platform with an included mobile app and onsite wearables

    Bizzabo

    App, Onsite Command App and Klik SmartBadge in one vendor.

  • Your hardest problem is complex registration paths and white-labeled sites

    Swoogo

    Unlimited registration types and conditional logic in every plan.

  • You want unlimited admin seats and a published starting price

    Accelevents

    Unlimited admins on every plan, with starting prices on its site.

  • Your events are dinners, roadshows and field programs judged on pipeline

    EpochX

    Guest lists start from your CRM, and sourced pipeline is reported per event.

Frequently asked questions

What are the best Cvent alternatives for B2B field marketing?

For field marketing, the main Cvent alternatives are Splash, Bizzabo, Swoogo, Accelevents and EpochX. Splash suits high-volume branded events, Bizzabo suits conferences that need an app and onsite tools, Swoogo suits complex registration, Accelevents suits teams that want unlimited admin seats, and EpochX suits teams that plan field events around target accounts and pipeline.

Is Splash a real alternative to Cvent?

Splash is a different product, built for repeatable branded events rather than large conferences. Cvent acquired Splash in September 2024, so switching to Splash keeps you with the same parent company.

Which Cvent alternative is cheapest?

Of the platforms that publish prices, EpochX has a free plan and Starter at $325 per user per month. Accelevents Professional starts at $7,500 for one event, Swoogo lists Professional at an estimated $11,800 a year, and Bizzabo starts at $17,999 a year. Cvent and Splash quote prices through sales.

Can EpochX replace Cvent?

For repeatable field programs where CRM-based targeting and pipeline visibility are the point, it may. EpochX is not positioned to replace Cvent's housing and travel, abstract management, badge and onsite hardware, attendee app, or virtual-production infrastructure.

Which Cvent alternatives handle hotels and travel?

Cvent's Registration solution includes housing and travel management, and Swoogo includes hotel management. EpochX does not offer housing or travel management.

Who should stay with Cvent?

Teams running logistics-heavy, complex or global programs where room blocks, air travel, multi-track sessions, badge printing, attendee apps and virtual formats matter more than CRM-first audience planning.

Running field events to create pipeline?

EpochX builds the guest list from your CRM, runs check-in, and shows the pipeline each event sourced. Start free, or talk to us about your field program.

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Read the full EpochX vs. Cvent comparison

Sources, checked October 2026

Competitor details come from each vendor's own pricing, product, integration and help pages, plus Cvent's acquisition announcement, checked in October 2026. EpochX details come from the EpochX product and pricing pages.