The short answer
Splash is a brand-first event marketing platform, part of Cvent since 2024. It helps marketing teams publish polished, on-brand event pages and emails quickly, then pushes registrations into the CRM and marketing automation tools.
EpochX starts one step earlier. It reads your CRM to decide who belongs in the room, coordinates the invites, and connects attendance and follow-up to pipeline.
Pick EpochX when your events exist to create pipeline and the guest list should come from your CRM. Pick Splash when your priority is a large team publishing many governed, on-brand event pages, especially on Marketo or Cvent.
Start freeWho to invite, or how the invite looks?
Pipeline-first
Pick EpochX if:
Guest lists from your CRM
Build the invite list from ICP, account, deal, and relationship context in Salesforce or HubSpot before registration opens.
Sourced pipeline per event
See the opportunities each event sourced in the platform where you ran it, because every guest is already tied to a CRM record.
AI that drafts the event
Generate event pages, email sequences, agendas, and tracking from a prompt, inside brand and budget guardrails your company sets.
Follow-up that reaches the rep
Track post-event outreach by attendee account, flag accounts nobody has followed up with, and nudge or reroute to the right rep.
Seats only for event builders
Starter and Pro allow unlimited seats, and check-in staff and report-only viewers do not need one.
Brand-first
Pick Splash if:
Many branded events a quarter
Pre-built themes, a no-code editor, and a brand library of fonts, colors, and logos keep every page and email on brand.
Tight role-based governance
Seven user roles, regional groups, and a shared library of approved, compliance-ready registration forms.
A Marketo-centered stack
Splash events can create Marketo programs and sync guests as program members in both directions.
A ticketed and virtual mix
Stripe-powered ticketed events, virtual sessions, and a Zoom integration that creates the matching webinar.
Your company already runs Cvent
Splash has been part of Cvent since September 2024, which can simplify procurement for existing Cvent customers.
EpochX credits cover AI and data work such as drafting pages and enriching contacts. Registrations, check-in, and guest lists do not use credits. Splash role and license details reflect its Team Manager documentation.
EpochX vs. Splash, capability by capability
Same 12 criteria for both products
Best fit
EpochX
Field and event marketing teams that plan events around target accounts and pipeline
Splash
Marketing teams running a high volume of repeatable, branded events such as roadshows, user groups, and webinars
Audience planning
EpochX
Recommends a best-fit guest list from ICP, CRM context, invite criteria, and external signals such as LinkedIn
Splash
Guest list management with contacts shared across events, custom tags, CSV import and export, and advanced email segmentation on higher tiers
Event pages and registration
EpochX
AI-generated, branded event pages on a custom subdomain, with branching registration and multiple forms per event
Splash
Pre-built themes, a no-code design editor, a central brand library, custom registration paths, and a reusable form library
Communications
EpochX
AI-generated invite sequences, rep-sent outreach, and cross-channel tracking, including executive and founder outreach
Splash
Invitations, reminders, and thank-you emails managed centrally, with follow-ups scheduled by registration status
Organizer AI
EpochX
AI-native: drafts pages, sequences, agendas, and tracking inside company guardrails
Splash
Attendance Insights, announced in 2024, predicts attendance and recommends improvements
Onsite capabilities
EpochX
QR check-in plus booth and onsite capture on an iPad or kiosk, feeding the event record and CRM. Badge printing through partners
Splash
Splash Host app for iOS and Android with check-in, walk-in registration, kiosk mode, and offline sync. Badge printing on paid plans with a supported Brother printer
Event formats
EpochX
In-person field events, including multi-day and multi-session programs. Virtual event support is planned
Splash
In-person, virtual, and hybrid events, with virtual sessions and a Zoom integration
Ticketing
EpochX
Paid tickets supported, with a 5% fee on Starter and Pro and 7.5% on Free, plus payment-provider processing
Splash
Stripe-powered ticketed events with a per-ticket Splash service fee, plus Stripe processing
CRM and MAP integration
EpochX
Two-way sync with Salesforce and HubSpot. Registrations and attendance attach to campaigns automatically, and the CRM stays the source of truth
Splash
Salesforce, Marketo, HubSpot, Eloqua, and Pardot integrations, plus Slack, Zoom, Chili Piper, Zapier, an API, and webhooks
Pipeline reporting
EpochX
CRM-native sourced pipeline reporting per event. Influenced pipeline reporting is in development
Splash
Dashboards for email performance, ticket payouts, page traffic, and the funnel from registration to check-in. Pipeline reporting happens in the connected CRM
Seats and roles
EpochX
Unlimited seats on Starter and Pro. Seats are needed only for people who create or edit events
Splash
Paid plans include one user license, with Builder, Host, and Crew licenses added as needed and seven assignable roles
Pricing
EpochX
Published. Free plan, Starter at $325 and Pro at $720 per user per month, plus usage credits. Enterprise is quoted annually
Splash
Not published. Pro and Enterprise plans are sold through sales. Vendr buyer data puts the median contract near $27,000 a year
| Capability | EpochX | Splash |
|---|---|---|
| Best fit | Field and event marketing teams that plan events around target accounts and pipeline | Marketing teams running a high volume of repeatable, branded events such as roadshows, user groups, and webinars |
| Audience planning | Recommends a best-fit guest list from ICP, CRM context, invite criteria, and external signals such as LinkedIn | Guest list management with contacts shared across events, custom tags, CSV import and export, and advanced email segmentation on higher tiers |
| Event pages and registration | AI-generated, branded event pages on a custom subdomain, with branching registration and multiple forms per event | Pre-built themes, a no-code design editor, a central brand library, custom registration paths, and a reusable form library |
| Communications | AI-generated invite sequences, rep-sent outreach, and cross-channel tracking, including executive and founder outreach | Invitations, reminders, and thank-you emails managed centrally, with follow-ups scheduled by registration status |
| Organizer AI | AI-native: drafts pages, sequences, agendas, and tracking inside company guardrails | Attendance Insights, announced in 2024, predicts attendance and recommends improvements |
| Onsite capabilities | QR check-in plus booth and onsite capture on an iPad or kiosk, feeding the event record and CRM. Badge printing through partners | Splash Host app for iOS and Android with check-in, walk-in registration, kiosk mode, and offline sync. Badge printing on paid plans with a supported Brother printer |
| Event formats | In-person field events, including multi-day and multi-session programs. Virtual event support is planned | In-person, virtual, and hybrid events, with virtual sessions and a Zoom integration |
| Ticketing | Paid tickets supported, with a 5% fee on Starter and Pro and 7.5% on Free, plus payment-provider processing | Stripe-powered ticketed events with a per-ticket Splash service fee, plus Stripe processing |
| CRM and MAP integration | Two-way sync with Salesforce and HubSpot. Registrations and attendance attach to campaigns automatically, and the CRM stays the source of truth | Salesforce, Marketo, HubSpot, Eloqua, and Pardot integrations, plus Slack, Zoom, Chili Piper, Zapier, an API, and webhooks |
| Pipeline reporting | CRM-native sourced pipeline reporting per event. Influenced pipeline reporting is in development | Dashboards for email performance, ticket payouts, page traffic, and the funnel from registration to check-in. Pipeline reporting happens in the connected CRM |
| Seats and roles | Unlimited seats on Starter and Pro. Seats are needed only for people who create or edit events | Paid plans include one user license, with Builder, Host, and Crew licenses added as needed and seven assignable roles |
| Pricing | Published. Free plan, Starter at $325 and Pro at $720 per user per month, plus usage credits. Enterprise is quoted annually | Not published. Pro and Enterprise plans are sold through sales. Vendr buyer data puts the median contract near $27,000 a year |
EpochX ships new capability continuously with design partners. Confirm feature scope and integration details with each vendor.
Where EpochX wins
EpochX decides who to invite before the page exists
Splash is strong at managing a guest list once contacts are in it, with tags, segments, and lists shared across events. The question of who should be invited still gets answered somewhere else, usually in a spreadsheet or a CRM report.
EpochX makes that the first step. It reads contacts, accounts, and deals live from Salesforce or HubSpot, applies your ICP and invite criteria, and recommends a best-fit guest list along with who on your team should send each invite.
EpochX reports pipeline inside the event
Splash dashboards cover email performance, ticket payouts, page traffic, and the funnel from registration to check-in. Pipeline and revenue reporting is built in the CRM once Splash syncs the data, which usually puts that work with marketing ops.
EpochX reports the opportunities each event sourced directly in the platform, using sourcing rules your company defines, because invites, registrations, and attendance are already attached to CRM records. Influenced pipeline reporting is in development.
EpochX keeps working after the event ends
Splash sends on-brand thank-you notes, surveys, and follow-up emails, then hands attendee data to your CRM. Whether sales follows up is outside its view.
EpochX tracks post-event outreach by attendee account, flags accounts that nobody has contacted, and can nudge the right rep or reroute the lead. Its AI also drafts the event pages, invite sequences, and agendas that start the cycle, inside guardrails set by the people who own brand and budget.
Where Splash is stronger
Governed, on-brand event pages at volume
If a large team publishes dozens of events a quarter and every page has to look approved, Splash has the more mature system. Brand assets are uploaded once and applied to every page and email. Layouts save as reusable themes. A shared form library pushes compliance edits to every event, and seven roles control who can change design, integrations, or guest data.
EpochX keeps pages on brand with templates and org-level guardrails, but its focus is the guest list and pipeline, not design-system depth. If your main bottleneck is brand consistency across regions, Splash is the safer pick.
EpochX vs. Splash pricing
EpochX
Published pricing. A Free plan, Starter at $325 per user per month with 30,000 shared credits per user, and Pro at $720 per user per month with 70,000. Enterprise is an annual contract sized to the event program. Running out of credits never blocks an event.
See EpochX pricingSplash
Prices are not published. Pro and Enterprise plans are quoted by sales, every paid plan includes one user license, and more licenses are added as needed. Vendr reports a median contract near $27,000 a year across 152 purchases. Ticket sales carry a Splash service fee plus Stripe processing.
Frequently asked questions
Is EpochX better than Splash?
For pipeline-focused field events, yes. EpochX plans the guest list from CRM context and reports sourced pipeline in the platform. For a large team publishing many governed, on-brand event pages, Splash is the more mature choice.
What is the difference between EpochX and Splash?
Splash is a brand-first event marketing platform, now part of Cvent, built around themes, a brand library, and integrations into CRM and marketing automation. EpochX is CRM-first. It uses account and deal context to build the guest list, coordinates outreach, and connects attendance and follow-up to pipeline.
Which is cheaper, EpochX or Splash?
EpochX is cheaper to start. It has a Free plan, and Starter costs $325 per user per month. Splash does not publish prices, and Vendr buyer data puts its median contract near $27,000 a year. Compare total cost at your seat count and expected credit use.
Can EpochX replace Splash?
For in-person field events, executive dinners, and roadshows tied to pipeline, it can. EpochX focuses on in-person events, with virtual support planned, so teams that rely on Splash virtual sessions, Zoom webinars, or Marketo program sync should confirm fit first.
Who should choose Splash instead?
Teams running dozens of branded events a quarter across regions, where brand control, role-based permissions, approved form libraries, and Marketo program sync matter more than CRM-driven guest list planning.
Does Splash have AI?
Splash introduced Attendance Insights in 2024, a machine-learning tool that predicts attendance and suggests ways to raise it. Its public materials did not describe AI that drafts event pages or email sequences when we reviewed them. Confirm current packaging with Splash.
Do you need more polished event pages, or the right people in the room and the pipeline to prove it?
Splash is stronger when brand control across many events is the job. EpochX is built for field and event marketing teams that start from target accounts and need to show what each event contributed to pipeline.
More EpochX comparisons
How we researched this comparison
This comparison is based on Splash's pricing, integrations, team management, and template pages, Splash documentation on the Cvent support community, Cvent's acquisition announcement, a 2024 interview about Splash Attendance Insights, and Vendr buyer pricing data, as of October 2026. Splash does not publish list prices. Product features and pricing change, so confirm current capabilities and commercial terms directly with each vendor.