Video series
From Invite to Impact
Conversations with leaders in event and field marketing about building the right audience, creating memorable experiences, and connecting events to meaningful business outcomes.
Episodes
Video17 min watch
Why events matter more in the age of AI
Jade talks to Anna Ratala about how she measures event success, where event workflows are still painfully manual, what she would actually trust AI to handle, and more!
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Video29 min watch
Why the old B2B event marketing playbook is breaking
In this premier episode of "From Invite to Impact", Co-founder & CEO Jade chats with event marketing leader Christine Göös about curated B2B events, how to develop relationships, and long-term event ROI.
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