The short answer
Luma is very good at getting an event online quickly and helping a community find it. EpochX tackles a different job: helping B2B field and event marketing teams decide who should be in the room, run the event, and connect the results back to the CRM.
Choose EpochX if your events are built around target accounts and expected to influence pipeline. Choose Luma if you care most about low cost, public discovery, and community engagement.
Book a demoTwo good tools for two different ways of running events
Events as part of your revenue strategy
Choose EpochX when:
You need to report on pipeline
EpochX is being developed to show the opportunities each event sourced or influenced, without forcing marketers to piece the story together across several tools.
The guest list starts in your CRM
Use account, deal, territory, enrichment, and relationship data to work out who should be invited before registration opens.
Many people create events across the company
Organization-level templates, permissions, standard forms, and brand controls help keep every event consistent.
You want AI to handle the repetitive setup
EpochX is building AI-assisted workflows for event pages, communications, agendas, and tracking, all within company-approved guardrails.
Your registration paths are not one-size-fits-all
Conditional logic, multiple forms, ticketing, and embedded meeting booking are in development.
You want a say in what gets built
Design partners work directly with the EpochX team to shape the workflows their programs need.
Speed, reach, and community matter most
Choose Luma when:
You run community events
Luma's Free plan supports unlimited events and guests, with up to 500 invites per week after verification. Plus raises the weekly allowance to 5,000.
You want to launch quickly and spend little
Event pages, ticketing, payments, reminders, and check-in are included on the Free plan.
You rely on organic discovery
Public listings, city and category pages, calendars, subscriptions, and recommendations help new people find your events.
You want built-in attendee messaging
Depending on the plan and send limits, Luma supports email, SMS, push notifications, and WhatsApp.
You sell tickets
Luma supports multiple ticket types and payment methods, group purchases, coupons, and approval-gated paid tickets.
You need event activity sent to your CRM
Luma Enterprise can push event data into HubSpot and Salesforce.
EpochX vs. Luma, capability by capability
What changes when the event starts in your CRM
12 criteriaBest fit
EpochX
B2B field and event marketing teams focused on account engagement and pipeline
Luma
Community hosts, public event organizers, and teams that want simple event creation and distribution
Audience planning
EpochX
Builds invite strategies around account, deal, territory, enrichment, and relationship context from the CRM
Luma
Contacts can be added manually or imported through CSV, Excel, API, or Zapier workflows
Registration
EpochX
Conditional logic, multiple forms, ticketing, and embedded meeting booking are in development
Luma
Supports ticket types, group registration, coupons, approvals, waitlists, token gating, and custom questions; conditional logic is not supported
Event pages
EpochX
AI-assisted event hubs built to company brand guidelines are in development
Luma
Standardized, theme-based pages; no documented AI creation workflow; custom event URLs require Plus
Communications
EpochX
AI-generated communications, automated sequences, and cross-channel outreach tracking are in development
Luma
Email, SMS, push, and WhatsApp; Free includes up to 500 weekly invites or newsletters after verification, while Plus includes 5,000
Community and discovery
EpochX
Not a core product focus
Luma
Public discovery, location and category pages, featured events, calendars, followers, memberships, referrals, and newsletters
CRM integration
EpochX
Native CRM sync connects event activity with CRM records and campaigns; integration depth continues to expand
Luma
Native one-way HubSpot and Salesforce integrations through Enterprise; API and Zapier access require Plus
Onsite capabilities
EpochX
Check-in plus booth and onsite lead capture through an iPad or kiosk, feeding the event record and CRM
Luma
Check-in is included on the Free plan
Pipeline reporting
EpochX
Sourced and influenced pipeline reporting is in development, with connections to sales, marketing, and data platforms
Luma
Registration and attendance data can support attribution after it reaches the connected CRM
Organizer AI
EpochX
AI-assisted event assets and communications within company-controlled templates and guardrails are in development
Luma
No comparable AI event-creation workflow appeared on the official pages reviewed
Team governance
EpochX
Organization-level templates, permissions, standard forms, and brand guardrails
Luma
Unlimited cohosts and event managers on Free; calendar admin limits vary by plan; organizations, SSO, audit controls, and custom sending domains require Enterprise
Pricing
EpochX
Not publicly available
Luma
Free; Plus at $59 per month billed annually; custom Enterprise pricing
| Capability | EpochX | Luma |
|---|---|---|
| Best fit | B2B field and event marketing teams focused on account engagement and pipeline | Community hosts, public event organizers, and teams that want simple event creation and distribution |
| Audience planning | Builds invite strategies around account, deal, territory, enrichment, and relationship context from the CRM | Contacts can be added manually or imported through CSV, Excel, API, or Zapier workflows |
| Registration | Conditional logic, multiple forms, ticketing, and embedded meeting booking are in development | Supports ticket types, group registration, coupons, approvals, waitlists, token gating, and custom questions; conditional logic is not supported |
| Event pages | AI-assisted event hubs built to company brand guidelines are in development | Standardized, theme-based pages; no documented AI creation workflow; custom event URLs require Plus |
| Communications | AI-generated communications, automated sequences, and cross-channel outreach tracking are in development | Email, SMS, push, and WhatsApp; Free includes up to 500 weekly invites or newsletters after verification, while Plus includes 5,000 |
| Community and discovery | Not a core product focus | Public discovery, location and category pages, featured events, calendars, followers, memberships, referrals, and newsletters |
| CRM integration | Native CRM sync connects event activity with CRM records and campaigns; integration depth continues to expand | Native one-way HubSpot and Salesforce integrations through Enterprise; API and Zapier access require Plus |
| Onsite capabilities | Check-in plus booth and onsite lead capture through an iPad or kiosk, feeding the event record and CRM | Check-in is included on the Free plan |
| Pipeline reporting | Sourced and influenced pipeline reporting is in development, with connections to sales, marketing, and data platforms | Registration and attendance data can support attribution after it reaches the connected CRM |
| Organizer AI | AI-assisted event assets and communications within company-controlled templates and guardrails are in development | No comparable AI event-creation workflow appeared on the official pages reviewed |
| Team governance | Organization-level templates, permissions, standard forms, and brand guardrails | Unlimited cohosts and event managers on Free; calendar admin limits vary by plan; organizations, SSO, audit controls, and custom sending domains require Enterprise |
| Pricing | Not publicly available | Free; Plus at $59 per month billed annually; custom Enterprise pricing |
Where EpochX wins
01 · Who gets invited
EpochX builds the guest list around the accounts that matter.
Luma lets organizers import contacts, invite previous guests, and bring in lists through its API or Zapier. For many events, that is plenty.
EpochX puts audience planning earlier in the process. Before a registration page exists, marketers can use account, deal, territory, enrichment, and relationship context to decide which companies matter and who has the best reason to invite them.
Both platforms can hold an invite list. EpochX helps build the list in the first place.
Best-fit guest list
02 · What happens after attendance
EpochX connects attendance to accounts, opportunities, and pipeline.
Luma's Enterprise integrations automatically send registration and attendance data one way into HubSpot or Salesforce. From there, teams can use the CRM's campaign reporting and attribution tools.
EpochX keeps CRM context attached throughout the event workflow. Native sourced and influenced pipeline reporting is also in development, so marketers can see event impact from inside the platform rather than reconstructing it after the fact.
The practical question is where you want measurement to happen: downstream in the CRM, or inside the event workflow itself.
184
Attended
37
Influenced
11
Sourced
03 · What AI actually does
EpochX speeds up event creation while keeping every detail on-brand.
We did not find an AI event-creation workflow in the Luma pricing pages or Help Center. Luma's strength is simpler: creating an event manually is already fast.
EpochX is using AI for the repetitive work around an event, including pages, emails, agendas, and tracking. Those outputs sit inside templates and guardrails set by the organization, so teams can move faster without inventing the format or voice every time.
04 · How much structure the program needs
EpochX is built for B2B registration with more moving parts.
Luma supports ticket types, approvals, waitlists, group registration, registration questions, and token gating. It does not support conditional logic, and questions cannot vary by ticket type.
EpochX is developing different registration paths, multiple forms, embedded meeting booking, and organization-level controls for B2B programs that need them.
If the goal is to publish an event quickly, Luma's simplicity is an advantage. If prospects, customers, speakers, and other attendee groups need different experiences, EpochX offers more room to structure them.
Where Luma is stronger
Community distribution
Luma is not only an event tool. It is also a network where people can browse by location or category, follow calendars, subscribe to updates, refer friends, and discover featured events. EpochX is focused on selected accounts and contacts, not public event discovery.
A generous free product
Luma is easy to try and inexpensive to keep using. Its deliberately lean feature set makes it a particularly good fit for events that do not need deep CRM context, conditional registration, or pipeline reporting.
Self-serve maturity
Luma has a mature self-serve experience and a clear path from Free to Enterprise. Larger teams can add organizations, SSO, audit controls, CRM integrations, custom sending domains, and dedicated support. EpochX is newer, and several parts of the product are still being developed with design partners.
Luma vs. EpochX: integrations and CRM sync
Both connect to the CRM, but at different points in the workflow
EpochX
EpochX connects event activity to the relevant CRM records and campaigns automatically. HubSpot sync is available today; Salesforce support and deeper two-way workflows are part of the design-partner scope.* The integration is intended to cover the full sequence, from audience planning and invitations through registration, attendance, and follow-up.
Luma
Luma's Enterprise integrations send events, contacts, registrations, and attendance one way into HubSpot or Salesforce. Activity created before the integration was connected is not backfilled.
Plus customers can build additional workflows with Zapier or the Luma API.
*Confirm current availability, supported objects, sync direction, and CRM parity during the design-partner process.
Frequently asked questions
The questions teams ask before switching
Is EpochX better than Luma?
For every kind of event? No. For B2B teams that plan around target accounts and measure events against pipeline, EpochX is the more specialized product. Luma is the stronger choice for fast event creation, public discovery, ticketing, community engagement, and low-cost self-service.
What is the difference between EpochX and Luma?
Luma starts with the event: create a page, open registration, distribute it, message attendees, and manage check-in. Enterprise customers can then send event activity into HubSpot or Salesforce. EpochX starts one step earlier, with the accounts, deals, and relationships already in the CRM. That context carries through invitations, registration, execution, follow-up, and pipeline reporting.
Is Luma suitable for B2B events?
Yes. Luma can run private B2B events with approval-gated registration, tickets, attendee communications, check-in, and CRM integrations. The distinction is not whether Luma can run a B2B event. It can. The distinction is what the platform is optimized for. Luma serves a broad range of event and community use cases; EpochX focuses on the audience-planning and pipeline needs of B2B field and event marketing teams.
Which product is cheaper?
Luma is cheaper to start. Its Free plan supports unlimited events and guests, while Plus costs $59 per month when billed annually. EpochX pricing is not public and is discussed directly with prospective design partners.
Can EpochX replace Luma?
For a B2B field or event marketing team that needs CRM-led audience planning, structured registration, organization-level governance, AI-assisted creation, and pipeline reporting, that is exactly the role EpochX is intended to fill. Teams that mainly need free event pages, public discovery, ticket sales, and built-in attendee messaging may be better served by Luma.
Who should choose Luma instead of EpochX?
Choose Luma if the priority is getting a public event online quickly at little or no cost. Its registration model is straightforward, attendee messaging is built in, and the platform can send event activity into a CRM on the Enterprise plan. For community events and public gatherings, that may be everything you need. Choose EpochX when the harder questions come before and after registration: Which accounts belong in the room? Who should invite them? What happened to those accounts afterward? And what did the event contribute to pipeline?
The bottom line
EpochX is built for events that begin with accounts and end with pipeline. Luma is built for events that begin with a community.
Book a demoHow we researched this comparison
This comparison uses publicly available information from Luma's pricing page, Help Center, registration documentation, HubSpot integration, Salesforce integration, and Enterprise overview as of August 2026. Products and prices change, so confirm current capabilities and commercial terms with each vendor.