How to Have Effective Organizational Communication

How to Have Effective Organizational Communication

What is organizational communication? 

Organizational communication includes all forms of communication in a company. Everyone including employees, managers, executives, and stakeholders need to communicate. Communication happens through different mediums including email, intranets, newsletters, memos, and company announcements.

The importance of effective communication for organizations

Effective communication is important for all companies. Clear and consistent communication allows employees to build relationships with each other. Effective communication improves teamwork, builds trust, and increases engagement. It provides a clear understanding of company goals and strategies, creating a shared vision in your company.

The four types of organizational communication

Organizational communication includes formal and informal communication; and horizontal and vertical communication. 

Formal and informal communication

Formal communication includes communication sanctioned by the organization. This includes memos or company announcements. 

Informal communication occurs between employees, such as water cooler conversations or instant messaging.

Horizontal and vertical communication

Horizontal communication is communication between individuals or groups of the same level in the organization. Vertical communication is communication that occurs between different levels of the organization. For example, communication between managers and employees or executives and managers.

The challenges of effective organizational communication

Achieving effective communication in an organization can be challenging. Misunderstandings, misaligned strategies, lowered trust, and damaged relationships are all consequences that can occur when communication is ineffective. 

How to overcome the challenges of organizational communication

To overcome these challenges, organizations can implement strategies for effective organizational communication. These strategies include selecting the best communication channel for the message, providing feedback to employees, and training employees on new processes. Organizations can also maintain effective communication with hybrid or remote teams by utilizing technology that supports communication, such as video conferencing and messaging apps. 

Measuring the effectiveness of organizational communication

Measuring the results of a communication strategy is also important to ensure that it is effective and to make any necessary adjustments. To measure communication effectiveness collect data using feedback and surveys for your employees. In addition, track employee engagement levels to see if your communication is connecting with employees. Finally, track productivity because effective communication should make your employees more productive.

What is Epoch?

Epoch is an employee engagement platform used by people teams at Reddit, Asana, and more. Epoch supports any internal event that needs email, Slack announcements and reminders, calendaring, and reporting. On top of impactful engagement and feedback analytics, Epoch provides a simple way to communicate and promote events to your workforce, helping events reach employees where they prefer to receive messages.

Teams using Epoch have seen positive impacts in event engagement while reducing time spent managing and promoting events by over 70%. Udemy used Epoch to scale its inclusive culture, driving 89% participation, and Modus Create successfully scaled a global events program across 15 timezones.

Increase productivity and connection among employees through company culture with Epoch. Curious to learn more? Book a demo today!

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