EpochX vs. Luma

An honest comparison of two platforms built for very different events.

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Take your pick

Two good tools. Two very different finish lines.

Pick EpochX

When events create revenue

Your events exist to create pipeline. Report opportunities sourced and influenced per event.
Your invite list should come from your CRM. Target by account, deal stage, or territory, with relationship scoring.
A distributed team runs events under one brand. Templates and guardrails apply by event type.
You want AI to do the setup. One prompt builds the page, emails, agenda, and tracking.
Your registration has real complexity: branching logic, embedded meeting booking, and multiple forms per page.

Pick Luma

When community comes first

You host community events or meetups. Unlimited events and guests are free.
You want zero software cost and fast setup. Payments, check-in, and reminders are included on the free plan.
Your audience discovers events socially through calendars, subscriptions, and discovery pages.
You want SMS and WhatsApp reminders out of the box, subject to weekly send limits.
Nobody asks you for pipeline numbers. Without a CRM motion, EpochX is machinery you may not use.

Capability by capability

What changes when the event starts in your CRM?

Capability	EpochX	Luma
Best-fit teams	Field and event marketing teams running roadshows, dinners, conferences, and booth activations	Community hosts and organizations running public events
Invite lists and targeting	Built from CRM signals including account, deal stage, and territory, with enrichment and relationship scoring	Contact import and CSV import/export
Registration	Ticketing plus branching logic by attendee type, multiple forms per page, and embedded meeting booking	Ticket types, group registration, coupons, gated registration
Event pages	Multi-section hubs on a branded domain, customizable with organization guardrails	Clean event pages with themes; custom URLs require Plus
Communications	Custom emails, AI-generated sequences, and a cross-channel send log	Email, SMS, push, and WhatsApp; 500 weekly sends on Free and 5,000 on Plus
CRM sync	Automatic workflow across event and CRM data, including campaign attachment; Salesforce and HubSpot supported	HubSpot and Salesforce integrations sync Luma guest and attendance data into the CRM; advanced integrations are Enterprise capabilities
Attribution	Native opportunities-sourced and opportunities-influenced reporting per event	Event data can be analyzed in the connected CRM
AI	Agent Epoch builds the event page, communications, agenda, and tracking from a prompt	No AI event-creation workflow was documented on the public pricing or Help Center pages reviewed
Ease of use	Self-serve for teammates within organization guardrails	Self-serve and free to start; advanced admin and integration features are plan-dependent
Pricing	Annual tiers sized by registration volume, with unlimited seats and sub-accounts	Free with a 5% platform fee on paid events; Plus is $59/month billed annually; Enterprise is custom

Luma pricing and plan details verified from its public pricing and Help Center pages in 2026. EpochX capabilities reflect Epoch’s current product brief and public product pages.

Where EpochX wins

The work before registration. And after attendance.

01The invite side of events

Build the room before you build the page.

Every event tool manages people who already registered. EpochX also solves who to invite: lists built from CRM data, scored by who on your team knows whom. In Luma, list building begins with imported contacts or a CSV.

EnterpriseOpen opportunityWestTier 1

ContactAccountScore

ACAvery Chen

Acme96

JBJordan Brooks

Northstar89

MPMaya Patel

Vertex82

02Attribution your CFO can audit

Follow the signal all the way to pipeline.

Invites, registrations, communications, and follow-up connect to the CRM record, so pipeline reporting is part of the event workflow. Luma passes guest and attendance data into HubSpot or Salesforce; attribution is then handled in the CRM.

Pipeline influenced

$1.24M

+28%

184

Attended

Opportunities

Sourced

03Governed AI self-serve

One prompt. Still your brand.

Type a prompt, pick an event type, and get a complete on-brand event. Guardrails stay with the organization, so distributed teams can self-serve without losing brand consistency. Epoch runs its own conference this way: Epoch Connect grew from 30 registrants in 2022 to 300+ in 2026.

Build an executive dinner for fintech leaders in New York.

Event page

Email sequence

Agenda

Tracking

04Depth where you need it

Simple until the event is not.

Branching registration, meeting booking embedded in the page, and booth capture on an iPad support complex B2B event programs. Luma’s simplicity is elegant for a meetup. At a large conference, that simplicity can become the constraint.

Attendee type

Prospect

Book meeting

Customer

Choose dinner

Speaker

Add session

One page, personalized paths

Integrations

Connected is not the same as CRM-first.

EpochX

Salesforce, HubSpot, Marketo, Slack, and calendar tools. Sync is automatic, contacts and registrations can attach to campaigns, and the event record stays connected to pipeline reporting.

Luma

HubSpot and Salesforce integrations sync guest and attendance data into the CRM. Zapier and API access support additional workflows; Zapier is included with Plus.

CRMInvite listEventPipeline

Luma connects to a CRM. EpochX starts from one.

Questions, answered

Clear answers before you change platforms

Direct answers for teams deciding whether they need community tooling or a revenue-event system.

Is EpochX better than Luma?

EpochX is better for B2B event teams that need CRM-based targeting, governed AI creation, and pipeline attribution. Luma is better for free, fast community events and public discovery.

What is the difference between EpochX and Luma?

EpochX begins with CRM audiences and connects event activity to pipeline. Luma begins with simple event creation, ticketing, reminders, and community discovery, with CRM integrations available for syncing event data.

Which product is cheaper, EpochX or Luma?

Luma is cheaper to start: its Free plan supports unlimited events and guests, and Plus is $59 per month billed annually. EpochX uses annual, registration-volume pricing for B2B event programs.

Can EpochX replace Luma?

EpochX can replace Luma for B2B field and event marketing teams that need more targeting, governance, registration complexity, and attribution. Community hosts who mainly need free pages, ticketing, reminders, and discovery may prefer Luma.

Who should choose Luma instead of EpochX?

Community organizers, meetup hosts, and teams without a CRM-led revenue motion should choose Luma when low cost, quick setup, public discovery, and built-in messaging matter more than pipeline attribution.

Sources

Luma pricing Luma Help Center EpochX EpochX product page

The bottom line

Luma is the choice for community events. EpochX is for teams whose events are a revenue channel.

See how EpochX turns your invite strategy, event engagement, and follow-up into a pipeline story your team can act on.

Book a demo